Idolator: Now Universal's Bitch?

mediabistro.com: FishbowlNY:
"* IDOLATOR is going to Buzznet, a music-focused web and social network. Buzznet recently acquired Idolator's chief rival, Stereogum, and received a big investment from Universal Music Group."
So, to recap: a blog dedicated to targeting "the pasty white tastemakers, the duplicitous music marketers and the manufactured pop idols" just got bought for nothing "material" by Universal?

We are so disappointed.